Why a family of associated prospect databases?
                    
                    
                        The building materials supply chain is long and complicated. 
                        There are breakpoints at the interfaces between one link in 
                        the supply chain and the next. Without active, sustained, 
                        intervention, old buying habits persist. 
                    
                    
                        It requires effort and time to break one habit and build 
                        a new one for your product. Hard won specifications can 
                        be switched, products can sit on shelves. Without direct, 
                        active, marketing and selling, your growth is in the hands 
                        of others who have competing priorities. 
                    
                    
                        Smart, well targeted, marketing can help build your 
                        brand – enabling you to control your growth by pulling 
                        business through. It’s a continuing challenge though 
                        for building materials suppliers to create and grow 
                        demand among users, ensuring specifications make it 
                        into finished projects without being substituted.